From daily conditioner and heat-protecting leave-in mists to deep conditioners and keratin masks, the options can be daunting. The truth is, “all conditioners smooth the cuticle, soften hair, add shine, and restore moisture,” says celebrity hairstylist Juan Carlos Maciques of the Rita Hazan Salon in New York City. Dry hair? “Some shampoos contain strong detergents that can strip hair of moisture,” Syfu says. Swapping in conditioner helps hair retain moisture and makes it easier to detangle, Maciques adds, “but it shouldn’t fully replace shampoo, which does a better job of removing buildup.”

“Most women who think conditioner makes their hair flat are using the wrong formula,” says Damian Santiago, owner of Mizu Salon in New York City. “Women with fine strands benefit from a volumizing conditioner, which adds body,” Santiago explains. “Those with thick hair need deep conditioners that contain fatty acids (look for almond, coconut, or jojoba oils) to take strands from dry to shiny. Adding protein strengthens hair, so it better withstands harsh chemicals.
Masks aren’t just for dry, damaged hair—every head could benefit from a moisture surge once a week. To get the most out of your mask, look for keratin, amino acids, or essential fatty acids, suggests Garnier hair-stylist Marc Mena.
You can also boost hydration with hot oil treatments or create a DIY mask from food (avocados and mayonnaise are both high in fatty acids). Microwave a thin damp towel just until warm, then wrap it, turban style, around your head after applying your mask. If your style requires volume or you find that the hair near your scalp gets oily quickly, avoid moisturizing there.
Masks aren’t just for dry, damaged hair—every head could benefit from a moisture surge once a week. To get the most out of your mask, look for keratin, amino acids, or essential fatty acids, suggests Garnier hair-stylist Marc Mena.
You can also boost hydration with hot oil treatments or create a DIY mask from food (avocados and mayonnaise are both high in fatty acids). Microwave a thin damp towel just until warm, then wrap it, turban style, around your head after applying your mask. If your style requires volume or you find that the hair near your scalp gets oily quickly, avoid moisturizing there.













